Advances in Services Marketing

Advances in Services Marketing

4.11 - 1251 ratings - Source



Furthermore, intangibility causes problems in communicating the nature and value of services (Zeithaml, 1981; Cowell, ... and employ some marketing tools in addition to the traditional 4 Ps. Booms and Bitner (1981) propose to expand theanbsp;...


Title:Advances in Services Marketing
Author: Hans Mühlbacher, Jean-Paul Flipo
Publisher:Springer-Verlag - 2013-07-01
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA