Disseminative Capabilities
Oppat analyzes cooperations in Product Development with a special focus on the Automotive Industry. The in-depth case studies conducted concentrate on joint car development projects between Magna Steyr, an Austrian-based company, and German-based BMW, Mercedes Benz, and Audi.of the 4-wheel drive technology on its own helped Mercedes Benz to fully interpenetrate this technical know-how. ... However, Magna Steyr provided support in order to deepen the know-how base and overcome the problem of too littleanbsp;...
| Title | : | Disseminative Capabilities |
| Author | : | Kay Oppat |
| Publisher | : | Springer Science & Business Media - 2009-02-18 |
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