Emotional Design

Emotional Design

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Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown thatRecall the reviewer of the Mini Cooper automobile, quoted inthe prologue, who recommended that the cara#39;s faults be ignored because itwas so much fun. Second ... Designa€”andfor that matter, most problem solvinga€”requires creative thinking followed bya considerableperiod of concentrated, focused effort. ... Thus, in brainstorming sessions, itis common to warm up by telling jokes and playing games.

Title:Emotional Design
Author: Donald A. Norman
Publisher:Basic Books - 2007-03-20

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