How effective are rewards programs in promoting payment card usage? : Empirical evidence
Card issuers have incurred substantial costs to launch incentive programs to stimulate payments with debit and credit cards, presumably assuming that these rewards would significantly increase the use of these cards based on standardanbsp;...
| Title | : | How effective are rewards programs in promoting payment card usage? : Empirical evidence |
| Author | : | José M. Liñares-Zegarra |
| Publisher | : | Fundacion BBVA - 2009 |
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