This book is the only guide dedicated to qualitative research methods in communication. It introduces readers to every step of the qualitative research process, from developing research topics and questions, through writing a final report. In addition to covering the theories and methods currently used in qualitative communication research, the authors also discuss important trends influencing the future of that research.Founder Sara Miller McCune published SAGEa#39;s first methods book, Public Policy Evaluation, in 1970. ... extended its impact in 2008 when it acquired CQ Press and its best-selling and highly respected political science research methods list.
Title | : | Qualitative Communication Research Methods |
Author | : | Thomas R. Lindlof, Bryan C. Taylor |
Publisher | : | SAGE Publications - 2010-10-08 |
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