Service Industries Marketing

Service Industries Marketing

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This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.REFERENCES Baker, J., 1987, a#39;The Role of the Environment in Marketing Services: The Consumer Perspectivea#39;, in J. Czepiel, C. Congram ... Berry, L.L., V. Zeithaml and A. Parasuraman, 1985, a#39;Quality Counts in Services, Tooa#39;, Business Horizons, Vol.28, May~June, pp.44v52. Bitner, M.J., 1990, a#39;Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responsesa#39;, Journal ofanbsp;...

Title:Service Industries Marketing
Author: Mark Gabbott, Gillian Hogg
Publisher:Routledge - 2014-02-25

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