Strategies for High-Tech Firms
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.Marketing, Economic, and Legal Issues P.M. Rao, Joseph A. Klein ... the iPhone 5 versus the Samsung Galaxy S III or the iPad versus the Kindle Fire HD; this is about customersa#39;attachment to the larger ecosystems that those devices inhabit.
| Title | : | Strategies for High-Tech Firms |
| Author | : | P.M. Rao, Joseph A. Klein |
| Publisher | : | Routledge - 2015-01-28 |
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