The Sports Strategist

The Sports Strategist

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The sports industry is more complex than ever before, and succeeding within it now requires an equally dynamic approach. Teams and leagues across many sports face unprecedented competition in worldwide markets as the cost of doing business increases and traditional revenue streams face pressure. In light of these changes, the idea that winning championships is the key to organizational success is misguided. The Sports Strategist: Developing Leaders for a High-Performance Industry reveals which areas in the industry, unlike winning, can be controlled and maximized for consistent success. Aspiring leaders in the sports business will learn how to design identities, manage narratives, and maximize new technologies in order to implement business analytics and build public support. These techniques are vital to creating a successful sports organization that is ready to reap the benefits of winning when it does happen, without having to rely on it when it doesn't. In such a high-performance field, the demand for well-equipped leaders is great, and The Sports Strategist provides the necessary tools and techniques for their success.What started as a backroom, outside-the-mainstream game played by only the most avid of fans has transformed into a dominant form of sports fandom. ... technology has been the facilitator ofgrowth and further acceptance ofthe game, while fantasy football has clearly demonstrated the demand for ... When the NFL adopted the Xbox One platform, the future of convergence had arrived in many ways.


Title:The Sports Strategist
Author: Irving Rein, Ben Shields, Adam Grossman
Publisher:Oxford University Press, USA - 2014-08-08
ISBN-13:

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